JavaScript must be enabled in order for you to use Google Maps. To view Google Maps, enable JavaScript by changing your browser options, and then try again.

Main Menu

CapMetro Advertising hero image

Advertising on CapMetro

 

Rider's Guide Menu

Tap Into The Austin Energy

"Our beautiful town in the hills of Central" "Texas is a thriving oasis of ingenuity and ideas. All the things that make Austin crackle and hum—tech culture, the Capitol, UT, art, music, cafés and street life—are the same things that make the city a target-rich media environment. Let your brand become part of the cool Austin vibe—a moving billboard taking your" "message right where you want to be seen.

Austin, Round Rock, San Marcos Metro Area Demographics

Total Austin Population 2,050,719
Caucasian 1,250,332 51.6 %
Hispanic 692,622 33.7%
Black 137,820 6.7%
Other 160,409 8%
  • Among top 5 fastest growing cities.
  • 1.9 Million residents in the greater Austin metro area
  • 19.8 million tourists visit the greater
  • Median age is 33.5, compared to 37 nationally.
  • Median family income of $75,763.
  • 170,000 college students living and working in the area

In Central Texas, 19.8 million tourists visit the Greater Austin area annually. Visitors from across the world attend events like Formula One, Circuit of the Americas, SXSW, Austin City Limits (ACL), the X Games and other well-known events.

About Capitol Metro

Cap Metro’s bus services include over 400 buses on 79 routes serving more than 2,750 bus stops that transport approximately 117,805 passengers daily—Texas’ highest per capita ridership.

  • 69 percent of bus riders use Capital Metro at least five days a week
  • The average age of a Capital Metro user is 35 years old
  • Capital Metro riders are 37 percent Caucasian, 31 percent Hispanic/Latino, 20 percent African-American, 7 percent Asian and 3 percent identify as another race or ethnicity .The average Capital Metro rider has lived in Austin 8.44 years.

  1 Unit (Bus) 25 Showing (49 Buses) 50 Showing (98 Buses)
NUMBER OF MONTHS  1 2 3 1 2 3 1 2 3
Reach 10.6% 19.3% 26.5% 88.1% 94.0% 96.0% 94.0% 97.0% 93.9%
Average Frequency 1.1x 1.2x 1.3x 7.4X 13.9X 20.3X 13.9X 26.8X 39.8X
Gross Rating Points 12 24 35 651 1,302 1,953 1,302 2,603 3,905
Number Reached (000) 94 171 235 835 890 910 890 919 929
Total Impressions (000) 105 209 314 6,168 12,336 18,505 12,336 24,673 37,009
Reached 3+ Times 0.0% 0.0% 0.0% 67.0% 82.0% 87.8% 82.0% 90.9% 89.8%
Reached 5+ Times 0.0% 0.0% 0.1% 50.3% 71.1% 80.0% 71.1% 84.8% 89.8%
Reached 10+ Times 0.0% 0.0% 0.0% 24.0% 49.1% 62.6% 49.1% 70.7% 79.8%

Have Ads? Will Travel - Advertising with Capitol Metro is easier than ever.

Download our Advertising Info and Rates brochure 2016 Transit Advertising Info and Rates brochure, or browse them online via the tabs below. Choose the campaign that is right for you, then contact the following representative from our advertising department:

Kevin Perkins, Account Sales Executive, Transit Advertising Department 

2910 East Fifth Street, Austin, TX 78702
(512) 369-7758 | cell: 512.202.6206 | fax: (512) 369-6072
kevin.perkins@capmetro.org