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Transit Advertising


Have Ads? Will Travel - Advertising with Capitol Metro is easier than ever.

Download our Advertising Info and Rates brochure, or browse them online via the tabs below. Choose the campaign that is right for you, then contact the following representative from our advertising department:

Kevin Perkins, Account Sales Executive, Transit Advertising Department

2910 East Fifth Street, Austin, TX 78702
(512) 369-7758 | cell: 512.202.6206 | fax: (512) 369-6072
kevin.perkins@capmetro.org 

Tap Into The Austin Energy

Our beautiful town in the hills of CentralTexas is a thriving oasis of ingenuityand ideas. And all the things that makeAustin crackle and hum — tech culture, theCapitol, UT, art, music, cafés and street life — are the same things that make the city a target-rich media environment. Let your brand become part of the cool Austin vibe — a moving billboard taking your message right where you want to be seen.

Austin, Round Rock, San Marcos Metro Area Demographics

Total Austin Population 716,289
White 1,250,332 72.9%
Hispanic 538,313 31.4%
Black 127,397 7.4%
Asian 82,433 4.8%
Multi Ethnic 54,873 3.2%
Asian/ Indian 23,650 1.4%
  • Fastest growing city in the U.S.
  • 1.7 Million residents in the greater Austin metro area
  • 19.8 million tourists visit the greater
  • Austin metro area avg. age is 32, compared to 37 nationally
  • Median salary of $61,000
  • 100,000 college students living and working in the area

Central Texas has 19.8 million tourists visit the Greater Austin area annually. Visitors from across the world attend events likeFormula One, Circuit of the Americas,SXSW, Austin City Limits (ACL), the X Games and other well-known events.

About Capitol Metro

Cap Metro’s bus service includes nearly 400
buses on more than 83 routes to 2,700 bus
stops that transport approximately 110,900
passengers daily — Texas’ highest per capita ridership.

  • 71 percent of bus riders use Capital Metro at least five days a week
  • The average age of a Capital Metro user is 32 years old
  • Nearly half of Capital Metro riders are white (46 percent), while 25 percent
    are Hispanic/Latino, 22 percent African-American and 7 percent identify
    as another race or ethnicity
  • The average Capital Metro rider has lived in Austin 8.14 years

  1 Unit (Bus) 25 Showing (49 Buses) 50 Showing (98 Buses)
NUMBER OF MONTHS > 1 2 3 1 2 3 1 2 3
Reach 10.6% 19.3% 26.5% 88.1% 94.0% 96.0% 94.0% 97.0% 93.9%
Average Frequency 1.1x 1.2x 1.3x 7.4X 13.9X 20.3X 13.9X 26.8X 39.8X
Gross Rating Points 12 24 35 651 1,302 1,953 1,302 2,603 3,905
Number Reached (000) 94 171 235 835 890 910 890 919 929
Total Impressions 105 209 314 6,168 12,336 18,505 12,336 24,673 37,009
Reached 3+ Times 0.0% 0.0% 0.0% 67.0% 82.0% 87.8% 82.0% 90.9% 89.8%
Reached 5+ Times 0.0% 0.0% 0.1% 50.3% 71.1% 80.0% 71.1% 84.8% 89.8%
Reached 10+ Times 0.0% 0.0% 0.0% 24.0% 49.1% 62.6% 49.1% 70.7% 79.8%