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Capital Metro Launches i-Ride Contest

CONTACT INFORMATION:

Adam ShaivitzMisty Whited
(512) 369-6027 (512) 389-7572
(512) 844-5153 cell (512) 844-5090 cell
email email

Capital Metro Launches i-Ride Contest

Winners Could Become Local Star

February 13, 2008

NEWS FACTS

  • Today, Capital Metro launched a new, interactive contest, known as i-Ride, which could earn riders the chance to become a local star and other great prizes.
  • The contest focuses on customers' testimonials about their reasons for riding Capital Metro.
  • Riders can share their stories through video, song, photos, poems and more.
  • Participants can submit a video or audio recording via YouTube.
  • Capital Metro will post pictures and profiles of i-Riders on a special website, www.capmetro.org/i-ride and also on popular social media web sites Flickr and Facebook.
  • Contestants with the best and most unique testimonials could win an i-Phone, a $500 gift card or the chance to be featured on Capital Metro bus advertisements.
  • All this week Capital Metro staff and volunteers, dressed as i-Ride "human billboards" are reaching out to riders throughout the area and encouraging them to enter and win.
  • For more details about the contest, which ends April 12, visit the i-Ride Web site.
  • The contest is a part of Capital Metro's new multimedia marketing campaign to increase ridership.

MULTIMEDIA ELEMENTS
i-ride logo

i-ride advertisement on Hybrid bus Check out some i-Ride videos at http://www.youtube.com/user/iridecapmetro

QUOTES "The i-Ride contest is an exciting new campaign to generate Capital Metro ridership. We think our customers are the best people to convince others that Capital Metro is a smart way to save money, help our environment and be productive when they ride to work or school."

-- Fred Gilliam, Capital Metro President/CEO

ABOUT CAPITAL METRO
Capital Metropolitan Transportation Authority provides bus service on flexible, convenient schedules at more than 3,000 bus stops throughout Central Texas, providing riders with an average of 140,000 one-way trips each day. Capital Metro's fixed route bus service includes 54 metro and flyer routes, 24 special routes, five downtown circulator 'Dillo routes, seven express routes and 20 UT shuttle routes. Capital Metro also offers 56 AISD school routes, van and carpooling coordination, shuttles to special events, special transit services for the disabled, and freight rail. Capital MetroRail passenger service from Leander to Downtown Austin will begin in fall 2008. For more information, including an online trip planner and a commute cost calculator, visit www.capmetro.org or call (512) 474-1200.


line seperatorCapital Metropolitan Transportation Authority
2910 East 5th Street | Austin, Texas 78702 | (512) 389-7400
Specific Route Information | (512) 474-1200