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i-Ride campaign wins national AdWheel Award

Capital Metro's i-Ride campaign won a national AdWheel Award from the American Public Transportation Association. The association announced the winners at their annual membership meeting and banquet in San Diego on October 6. Capital Metro was competing against 750 entries in the contest.

Capital Metro launched the i-Ride campaign to increase ridership, particularly among young adults. The campaign began February 2008 with a "Tell us Your Story" contest. Riders were encouraged to send in their creative testimonials about why they ride. Working in collaboration with Capital Metro's advertising agency, Sherry Matthews Advocacy Marketing, Capital Metro also created an i-Ride presence on YouTube, Facebook and Flickr, in addition to creating the i-Ride Web site.

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line seperatorCapital Metropolitan Transportation Authority
2910 East 5th Street | Austin, Texas 78702 | (512) 389-7400
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