Priscilla_full-wrap

Advertising on CapMetro

Advertising on Capital Metro has never been easier. We've partnered with Intersection to help you reach valuable audiences at key moments of influence throughout the day. To learn more about advertising on Capital Metro, contact Intersection. For all other enquiries, contact TransitAdvertising@capmetro.org .

Our beautiful town in the hills of Central Texas is a thriving oasis of ingenuity and ideas. All the things that make Austin crackle and hum - tech culture, the Capitol, UT, art, music, great food and street life - are the same things that make the city a target-rich media environment. Let your brand become part of the Austin vibe - a moving billboard taking your message right where you want to be seen.

  • Among top 5 fastest growing cities
  • 2.1 million residents in the Austin metro area
  • 19.8 million tourists annually
  • Median age is 33.5, compared to 37 nationally
  • Median family income of $75,763
  • 170,000 college students living and working in the area
Total Austin population2,050,719
Caucasian1,250,33251.6 %
Hispanic692,62233.7%
Black137,8206.7%
Other160,4098%

Visitors from around the world come to the Austin area to attend events like the U.S. Grand Prix at the Circuit of the Americas, SXSW, the Austin City Limits Festival and other well-known events.

Standards for Acceptable Advertising

Capital Metro places the following restrictions on all advertising placed on its equipment and facilities displaying advertising. These Standards for Acceptable Advertising apply to all advertisements, announcements, or any other display for goods or services on Capital Metro vehicles, including (1) commercial advertising, (2) advertising by non-profit and governmental entities, and (3) Public Service Announcements under the Community Partnership Program.

Capital Metro will not accept ad material, announcements or any other display for goods or services on Capital Metro vehicles that are:

  • False, misleading or deceptive;
  • Clearly defamatory or likely to hold up to scorn or ridicule a person or group of persons;
  • Obscene or pornographic;
  • In advocacy of imminent lawlessness or violent action;
  • Promoting alcohol or tobacco products;
  • Political advertisements or ads that advocate for an issue, candidate, political fundraising, political position or changes to public policy.
Capital Metro reserves the right to approve all advertising, exhibit material, announcements, or any other display and their manner of presentation prior to installation. Electronic versions or hard copies of proposed ads should be provided to Capital Metro prior to ad production. Reasonable proof or clarification of statements contained in any advertisement, exhibit material, announcement or any other display may be required by Capital Metro before approval. Determinations of the acceptability of ads will be initially made by the Marketing Manager.

Appeal Process for Acceptable Advertising

A firm and/or organization may appeal the decision of the Marketing Manager on the acceptability of any ad to Capital Metro's chief counsel. The decision of the chief counsel shall be final. When an advertisement is not accepted by the marketing manager the firm and/or organization presenting the advertisement shall be notified of the vice president of Marketing & Communications or his designee's decision by letter, informing the firm or organization of their right to appeal the decision to the chief counsel.

Community Partnership Program

In order to foster good will to the Authority in the community Capital Metro has developed a limited opportunity for qualifying non-profit organizations to utilize available space on Capital Metro vehicles without the usual space rental fee for public service announcements. Space is limited to 15 total partnerships with qualifying non-profit organizations per fiscal year. The maximum amount of advertising space available for any partnership is limited to 3 queen-sized exterior advertisements and 50 interior car cards. Interior and exterior advertising space for these partnership advertisements is subject to the demand for paid advertising space. The actual distribution of these spaces will be at Capital Metro's discretion. PSAs will be placed for at least 90 days. Continuation of an ad for more than 90 days will be approved only if there are no paid ads waiting to be placed or if the non-profit organization wishes to pay for the continuation of the advertisements under the non-profit rate. PSAs placed through the Community Partnership Program may be removed at any time if the space has been sold to a paying advertiser.

The non-profit organization placing these PSAs must produce the ads at its own expense. The ads must conform to regular Capital Metro standards for size, weight and other physical characteristics. The organization must pay for the installation and removal of all advertisements at the rate currently listed on the Transit Advertising Rate Sheet. Capital Metro will arrange for the installation and removal of ads. It is the organizations' responsibility to deliver ads in a timely fashion.

Community partnerships are distributed on a first-come, first-served basis.

The President & CEO or designee may authorize partnerships in addition to the Community Partnership Program to provide advertising space at no cost or reduced cost to entities to promote messages that benefit Capital Metro or its customers.

Non-Profit and Governmental Entity Discounts

In order to generate revenue and foster good will to the Authority in the community Capital Metro discounts the cost of advertising space by fifty percent (50%) for all non-profit 501(c)(3) organizations, a non-profit corporation in accordance with the Texas Business Organizations Code, an unincorporated non-profit association, and Texas governmental entities. Proof of current non-profit status is required prior to the development of the contract. Non-profit and governmental entities are responsible for the print, production and delivery of advertisements to Capital Metro under the same standards for size, weight and other physical characteristics detailed in the Transit Advertising Rate Sheet. Installation and removal costs, carried out by a third party vendor for Capital Metro are not discounted.


PURPOSE

As an agency that serves our community with public transportation options, Capital Metro seeks relationships with 501(c)3 nonprofit organizations that have a similar mission to provide a valuable service to the community and that align with our mission, vision, guiding principles and strategic operating plan. Our CapMetro Cares program offers qualifying partners an opportunity to display co-branded promotional messaging on CapMetro assets.


GOALS

As an agency that serves our community with public transportation options, Capital Metro seeks relationships with 501(c)3 nonprofit organizations that have a similar mission to provide a valuable service to the community and that align with our mission, vision, guiding principles and strategic operating plan. Our CapMetro Cares program offers qualifying partners an opportunity to display co-branded promotional messaging on CapMetro assets.

CapMetro has an inventory of transit advertising space on its vehicles. The goal is to leverage this space to raise awareness for the mission of participating organizations and to support CapMetro's strategic priority for being a valued community partner.

CapMetro will assume responsibility for the design, printing and installation of either full wrap or full-side bus advertisements used to promote the partner's organization. Artwork will feature a co-branded message presented by CapMetro Cares.

Participation in the program is provided to at no charge to the partner. In order to be eligible, organizations must submit in writing a completed application, which will be measured using the following criteria:

  • Organization's primary mailing address lies within the CapMetro's service area.
  • Alignment with CapMetro's mission, guiding principles and strategic operating plan.
  • Organization must demonstrate significant service and impact to the residents of Central Texas.

CapMetro will review applications every 90 days and select up to 2 organizations to participate in the program concurrently. Artwork will be placed on vehicles for a minimum of 30 days and may be extended at the discretion of CapMetro based on availability and timeliness of the program. Organizations may be able to apply for consideration once every 120 days. Decisions on selection of partners and removal of bus wraps are solely in the discretion of CapMetro.

Note: The program launched in September 2019. With the strong community interest in CapMetro Cares and our first buses on the street, CapMetro temporarily suspended the application process in March. Check back here for further updates on when we begin to take applications once more.